PPC (Pay Per Click) advertisement is a useful tool to get more online traffic and lure the potential customer to the target website. PPC advertisement is a relatively new field of advertisement and is gaining momentum every day because of its effectiveness.

Writing a PPC ad copy is not as easy as it may seem. It requires careful choice of vocabulary and attractive phrases to send your message clearly to your target audience so that they click on your ad. This type of ad copy is tough to compose also because the numbers of words are very limited in PPC ad.

Here are some useful tips that will help you writing a PPC advertisement copy:-

  1. Always remember what type of business your ad represents. Such as, small or large business? Who are their target consumers? Do they target price sensitive audience or rich audience? What are their products/services? Geographic location of the consumers, local or global?
  2. Take a look at what are the competitors of that company is doing. Find out and highlight your USP in your ad.
  3. Make your ad relevant keyword oriented.
  4. Make an attractive headline as the customer notices the headline at a glance. Also because generally A PPC ad has 4 visible lines. So, the sooner you get the attention, the better it is.
  5. Always highlight words/phrases of the ad headline. Highlighted words grab eyeballs more quickly than normal fonts.
  6. While writing an ad think from a customer’s viewpoint. If you are a customer what will you look for in an ad? What will attract you? Once you understand what the customer expects, you will be able to deliver.
  7. Write your ad in such a way that it brings a strong call to action. Like “click now to save 40% on the purchase of Reebok shoes”.
  8. Try to use the URL of the company/product/service in your ad copy.
  9. Give the information such a way that it creates curiosity in your target customers’ mind. Curiosity leads to clicks on your ad.
  10. Last but never the least; make sure whatever the ad promises, when the consumer click on it he/she gets what he/she is promised. A promise not delivered can ruin the company’s reputation.

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