According to Wikipedia, The term “business-to-business” was originally coined to describe the electronic communications between businesses or enterprises in order to distinguish it from the communications between businesses and consumers (B2C). It eventually came to be used in marketing as well, initially describing only industrial or capital goods marketing. Today it is widely used to describe all products and services used by enterprises.
The term “social media” refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Social media are media for social interaction, as a superset beyond social communication, but mainly still communicating just interactively using ubiquitously accessible and scalable communication techniques.
There has been a good deal of pondering regarding the social media and B2B marketing blend. Can promoting on a social media platform make a B2B sell? In this blog we will try to find the answer.
According to research by B2Bento, over 90% of B2B buyers are using social media to research and execute purchases. Moreover, according to a recent eMarketer study, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. As more and more B2B companies understand the benefits of social media, the use of networking tools for marketing purposes is steadily increasing.
Extract contacts & make the most of your social media presence- All your contacts are accessible from the social media platforms so use them and increase the visibility of your business/brand. Recent studies show that most industrial buyers use social media to research buying decisions. Moreover, marketing is all about being customer-centric and involves a lot of interactive endorsing and information sharing. Thus, social media not only helps you to invite new clients/customers but also gets you more relevant traffic which helps in generating more leads.
With time, more B2B companies are using popular social media platforms to promote their business making it evident that the need to assimilate social media and B2B marketing inevitable.

(Studied & excerpted from http://goarticles.com/article/Social-Media-For-B2B-Companies-The-Need-To-Have-More-Than-A-Website/4832159/#)

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