A designer has to decide what message he wants to convey to the target audience of an organization through a trademark. Being a graphical illustration it can be easily customized according to the way an entrepreneur wants. An entrepreneur should decide the pattern, shape, size, color and other such elements so that it carries the unique identity of the company. The visual elements used in designing a graphic symbol determine the originality of a logo in the market. Consistency is another factor which should be considered while creating a graphics symbol. A designer should clearly customize the pattern, size, shape and text of the graphic symbol to communicate the appropriate message.

Latest posts by Dipak Saha

  • Share/Bookmark