Meta tags are HTML codes that are inserted into the header on a web page Meta tag helps Google search simpler. The word Meta means information about.  Meta tag gives information inserted into the “head” area of your web pages. Meta tags, for example, can tell a browser what “character set” to use or whether a web page has self-rated itself in terms of adult content. The reason why Meta tags used to be so important was because they were relied on by search engines to build a profile of a web page.  It also helps to increase page ranking in internet in a minor way.

There are some rules or guidelines to put your Meta tag:

  • Keep your list of keywords or keyword phrases down to 10 – 15 unique words or phrases
  • Separate the words or phrases using a comma (you do not need to leave a space between words separated by commas
  • Do not repeat words or phrases
  • put your most important word or phrases at the beginning of your list


For example: if you have a page of Software Testing and you write “softwaretesting” as a single word in Meta tag.  But some people may instead search for “software testing” with “software testing” in their searches being two separate words.

Therefore, if you write “software testing” as different word, then may be your page will be ranked better.

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